US ride-sharing company Uber has launched a driver debit card in tandem with a checking account in a bid to expand its workforce.
The new debit card is the result of partnerships with MasterCard, Marquetaand Fork, a challenger bank that caters to workers and entrepreneurs in the gig economy. The card offers Uber drivers up to 7% back on gas purchases when they achieve Diamond status as an Uber Pro driver.
The Uber Pro card comes with a checking account powered by Branch, which will automatically deposit cardholders’ earnings into their account after each trip. Branch offers a unique approach to earned wage access by allowing workers to access their paycheck as they earn it. The card currently has a waiting list and will launch in the near future.
This latest announcement comes three years after Uber initially introduced Uber Money, a debit card and mobile app powered by Green Dot, and five years after the company launched its credit card powered by Barclays.
Along with the launch of the Uber Pro card comes a handful of other announcements related to the ride-sharing company’s drivers. The Uber app will now offer drivers a range of nearby rides, show drivers their exact earnings before they accept a ride, and provide enhanced benefits for Uber Pro drivers.
These driver-focused benefits are in part an effort to alleviate the supply and demand problem that Uber faces. Nationwide labor shortages, combined with high fuel prices, have historically made it difficult for Uber to attract drivers, according to the press release.